Command Center

Performance Panel

Date—
MST—
Welcome back

Everything between you and The Sales Lever — in one place. Always live.

Live Performance Dashboard

Raffiti Media

Conductor · Committer · SDR · Revenue — pulled live from your sheet.

LIVE
Updated May 21, 2026 · 7:00 AM MT
Showing all data

Overview

All-time totals across the full pipeline

Cash Collected by Month

Sales by Product

Pipeline Funnel (filtered period)

Recent Sales

—
Date Customer Product Committer Conductor Cash Collected Cash Generated

SDR Performance

Outbound activity — dials, pickups, and schedules

Daily Dials & Completions

Lead Outcomes

Conductor Performance

Daily R/R metrics — lead flow, sets, and quality

Daily Leads, Sets & Sales

Lead Quality Over Time

Committer Performance

Closing metrics — appointments, show-ups, and revenue

Appointments vs Show-Ups vs Sales

Cash Collected Over Time

Revenue

Commissions breakdown · cash collected vs generated · product mix

Revenue by Month

Sales Mix by Product (Revenue)

Cipher

Your business, decoded. Ask Cipher anything about performance, verification, refunds, or the Sales Lever process.

Read-only
CIPHER
The Sales Lever AI · Decoding your business in real time
Online · Ready

I’m Cipher. I have live access to your performance data, verification reports, training content, and the full Sales Lever framework. Ask me anything.

Cipher’s answers are decoded from your live command center data. For account-level changes, ask Tatenda.

Onboarding Guide

Welcome · Raffiti Media × Sales Lever
Tatenda — your Sales Lever point of contact
A quick hello

I'm Tatenda — you're in good hands.

I'm your go-to point of contact, and this is your new command center. We'll start right here on the roadmap and work our way down — sign your agreement, pay your onboarding invoice, and complete your branding survey. Then hit Mark complete on Step 1 so our team knows we're cleared for the next steps.

Everything you need lives here — recaps, verification reports, training, call recordings, invoices, and a direct line to me through Support. Take it at your pace. I've got you.

— Tatenda · The Sales Lever

Your Roadmap

0 of 5 complete
Step 1

Getting Started

Three small actions to officially open your file and unlock the build-out.
  1. 1
    Sign your Agreement

    Lock in the partnership so we can officially open your file and start the build-out.

    Sign the agreement
  2. 2
    Pay your onboarding invoice

    Open Finances → Invoices and pay via Melio. This unlocks the Sales Lever team to dedicate resources to your build.

  3. 3
    Complete your branding survey

    Tell us your voice, your visuals, your audience — so the entire build is fully aligned to your brand from day one.

    Open branding survey
✓
Once all three are done, hit Mark complete below — that's our signal you're cleared and we'll line up the next steps from our side.
Step 2

90-Minute Onboarding Call

Map the Sales Lever system to your business with Robbie and the team.

This is the foundational call. We review your business, confirm every detail, and walk through how Sales Lever will integrate with your sales process — ensuring clarity and transparency so we move forward efficiently.

Robbie Summers leads this call, diving deep into your sales process to find where Sales Lever can plug in and start producing immediately.

  1. 1
    Schedule your onboarding call with the team

    Pick a time that works for you. We'll send a confirmation and a prep checklist so you walk in fully ready.

    Schedule onboarding call
Step 3

Build Out Mode

Full system, full white-label, full CRM — built by Tyler Clark, our head of tech.
Build-Out Timeline
Awaiting kick-off

We'll lock in your start date together. Default window is 2 weeks — could be faster or longer depending on scope.

Start — —
Target completion — —
Progress 0%
Days remaining —
  1. 1
    Sub-account creation

    Your GHL sub-account is provisioned and configured under The Sales Lever's agency umbrella.

  2. 2
    A2P verification

    Carrier compliance is filed so your numbers can send the volume of texts a high-ticket sales operation needs.

  3. 3
    Complete the build out

    Pipelines, automations, workflows, scripts — every operating piece of the Sales Lever system is built into your CRM.

  4. 4
    Complete the command center

    This dashboard — your full command center with Cipher AI — is fully populated, branded, and wired to your live data.

  5. 5
    Finalize and test

    End-to-end stress test of the build-out and the command center. Every workflow, every webhook, every report — verified live before kick-off.

What you walk out of Build Out with
Command Center
Your full command center with Cipher

A fully live, fully branded operations dashboard with Cipher — your dedicated AI agent. She reads your live data, grades your sales calls, runs your verifications, generates invoices, surfaces leads, and decodes your business in real time. This isn't a static dashboard. This is an operating system.

CRM
Full-service CRM, wired to our sales team

Your CRM gets built end-to-end — pipelines, automations, calling, texting, every workflow — and connects directly to our Conductor and Committer team. Leads flow in. We serve them. You see every step.

Compliance
FTC-compliant by default

Every text, every email, every call script, every automation is built to the latest FTC and carrier regulations. You stay clean. You stay scalable.

Brand
White-labeled to your brand — as if we're one

Your colors, your voice, your visuals, your story. Every touchpoint — the CRM, the command center, the scripts, the outreach — reads as you. We operate as an extension of your team, not as a vendor.

Who's building it
Tyler Clark
Head of Tech · CEO · Building the System

17 years in high-ticket sales and lead generation. Co-developed the Conductor model that did $2M in four months without a sales floor. Tyler personally builds every system — CRM, automations, command center, Cipher — and aligns it to your brand. When the build-out goes live, Tyler signs off on it.

Robbie Summers
Founder · Vision · Sales Leadership

Built and led one of the largest high-ticket sales operations in the country. Over $100M in personal phone sales. Robbie owns the playbook, the standards, and the relationship with you — making sure the system serves your business at the highest level.

✓
Once we mark all 5 build-out steps complete and ship the final test, you're ready for the Kick Off Call.
Step 4

Kick Off Call

The pre-launch walkthrough with Tyler — last-mile check before we switch to live.

This call is ready to schedule once Build Out is wrapped. Tyler Clark walks you through the full build — every system, every automation, every integration — and runs through every connection point with the client to make sure nothing is missed.

The goal is one thing: verified ready to go live. Tyler asks the questions. You ask the questions. We close every gap on the call before we flip the switch.

Schedule kick off call
Step 5

Sales Lever Goes Live

The system is live. Your leads flow. We serve them. You scale.

Sales Lever is now fully live — taking over your leads so you can step out of daily sales and focus on scaling. The Conductor + Committer model is operational. Cipher is decoding your performance in real time. Every lead is handled with precision.

▶
This is the moment you take the sales hat off and gain real leverage in your business.

Meet your dream team

Five operators. One mission.
RS
Robbie Summers
Founder · High-Ticket Sales & Closing

Built and led one of the country's largest high-ticket sales operations. Over $100M in personal phone sales. Proprietary closing formulas and deep buyer psychology that drive conversions and revenue at scale.

TC
Tyler Clark
Head of Tech · CEO · Systems Architect

17 years in high-ticket sales and lead generation. Co-developer of the Conductor model — a system that generated $2M in four months without a sales floor. Tyler personally builds every client's command center, CRM, and automations.

FM
Fernando Morales
Head of Sales · The Conductor

20+ years turning conversations into conversions. Embodies your brand so naturally that prospects feel they're speaking with the founder. Builds trust fast.

Tatenda — your Sales Lever point of contact
Tatenda
Your Sales Lever Point of Contact

Central coordination hub for the team and your direct line into Sales Lever. Manages communication, data, and daily admin with discretion — keeping every system humming so the team can focus on performance and growth.

RN
Ronil Salazar
Outbound SDR

Strategic, relationship-driven outbound. Reignites cooled leads, rebuilds rapport, and gets prospects re-booked with the Conductor for deeper conversations.

The Conductor + Committer Model

A new sales paradigm

Traditional high-ticket sales relies on aggressive setters and closers pushing leads through a transactional pipeline. We operate under a completely different model — one that prioritizes long-term success, lead protection, and relationship-building.

🎼

The Conductor

Evolution of high-ticket sales

Eliminates the need for a traditional sales floor. Instead of relying on aggressive setters to book appointments, the Conductor strategically guides prospects through the buying process while protecting lead quality and brand integrity.

  • Ensures prospects receive the right information at the right time.
  • Maintains a non-pushy, high-value approach to sales.
  • Protects leads from being overworked or mishandled.
  • Acts as the bridge between education and commitment.
🤝

The Committer

Ensures long-term success

The Committer makes sure prospects don’t just say “yes” — they actually commit to taking action. Traditional sales floors focus on getting a signature; the Committer focuses on getting results.

  • Rewarded on follow-through and long-term client success.
  • Lower refund rates, higher client satisfaction.
  • Buyers understand their responsibility in the process.
  • Guides the right people into the right decisions.

Pipeline & data tracking

Full transparency — always

Every decision is backed by real-time reporting, in-depth analysis, and continuous feedback loops. You always have complete clarity on what is happening with your leads, pipeline, and sales process.

Dashboard
GHL Subaccount

Real-time lead stages. See exactly where each lead is in the pipeline and how they’re progressing.

Dashboard
KPI Sheet

Closing %, show-up rate, dollar per application, plus daily / weekly / monthly / yearly / all-time metrics.

Daily
Slack Recap Reports

Conductor end-of-day recap and Committer per-appointment reports — raw, honest, no sugarcoating.

Weekly
Monday Performance Summary

Living document via email and Slack every Monday: wins, challenges, trends, lead quality, team feedback.

Communication protocol

Slack · organized & efficient

Slack is our primary platform. Discussions is where general communication happens. Other channels are primarily alerts and notifications — but celebrate, react, and engage in the threads to keep energy high.

#
discussions

Primary team channel. All general updates, non-urgent requests, and questions.

#
new-applications

Real-time alerts whenever a new application comes in.

#
sales

Closed deals posted in real time. Drop reactions and celebrate in threads.

#
new-dispatches

Leads sent to the Committer for follow-up. No lead slips through the cracks.

#
recap-reports

Weekly summaries on performance, progress, and focus areas.

Sales Lever terminology

Speak the language
Conductor

A new role that eliminates traditional setters. Qualifies, nurtures, and moves leads forward with precision. Not to be confused with SDRs (lead-gen / marketing).

Committer

An elite closer who operates differently. No features and benefits. No sleazy tactics. The focus is on serving the lead — even if that means not selling.

Dispatch

When the Conductor sends a fully qualified lead to the Committer. Old term: “set an appointment.” A Dispatch means the lead is truly engaged and ready.

Recap Report

Direct reporting after every interaction. Call Recaps from the Committer, Daily Recaps from the Conductor.

Served

Won, closed, sold are terms of the past. We use Served because that’s what we do — serving leads at the highest level.

Our mission after launch

Recoup your investment as fast as possible

Once we’re fully plugged in, we take action immediately — requesting access to past leads, uncontacted prospects, and anyone who may have slipped through the cracks. If there were leads that didn’t convert but could have with the right approach, we want them.

We are here to be the dream team that doesn’t feel like an expense but an investment that elevates you financially. Sales Lever is designed to create rapid momentum, turning lost opportunities into wins and proving its value by delivering real, tangible revenue growth.

Our success is tied to yours.

Sales Lever Training Center

Recordings from our live Sales Lever event — watch in order, take notes, build the playbook.

0 / 5 watched
Now playing
Open in Drive ↗

All modules

Call Recordings

Every sales call, decoded by Cipher against the Art of Sales Leverage framework.

— calls
Live · tldv connected

Every Raffiti call gets pulled, transcribed, and graded by Cipher automatically.

Cipher grades each call against the seven A.R.T. dimensions — Ask, Restate, Transform, Always Be Caring, Pain & Vision, Money Frame, Energy & Posture — and now also gives a separate closing grade with the full objection map and the root-cause read on why the deal did or didn't close. Click any recording to see her breakdown.

Recent calls

Loading…
Loading recordings…

Recap Reports

Full-transparency weekly, monthly, and yearly recaps. Every Monday morning Cipher pulls the past week from the tracker and writes it up — exactly what happened, who you spoke to, what closed, what slipped.

Cipher is pulling your recap reports…

Build Out

Live progress on everything Tatenda is configuring inside your GoHighLevel account.

— / — complete
Inside the Build Out
Every step tracked live

As Tatenda checks items off in GHL, they tick green here. Watch the build happen in real time.

0% 0 / 0 complete

Loading build-out checklist…

Testing Stage

Every system fully tested and approved before launch. Tick each item once it's verified end-to-end — when all 12 are green, you're cleared for launch.

— / — complete
Final QA Pass
Approved + fully tested before launch

Each row gets one green check once the system is fully verified. Hit 12 of 12 and we cut launch.

0% 0 / 12 complete
  • Loading testing checklist…

Launch Call

Open questions and outstanding decisions. Anything you drop in chat lands here — we walk it together on the launch call.

— open
Questions queue

Walk this list on the launch call

  • Loading questions…

Verification Reports

Each month, confirm sales & flag any refunds. One Approve & Send pushes it all back to your Sheet.

Loading…
Reporting period

—

Last synced from Sheet · —

New sales —
Cash collected —
Commissions —
Refunds flagged 0

New Sales

—
Date Customer Product Cash Commission Refund?
Loading verification data…

Recurring Commissions

—
Date Customer Product Payment Cash Commission Refund?
Loading…
Final step

Review looks good?

Approving locks in this report, pushes your refund toggles back to the Sheet, and Cipher instantly generates your Stripe invoice with every billable customer listed. You'll find it under Finances → Invoices — pay by card, ACH, or Link.

View source Sheet ↗

Refunds & Churn

Live log of every refund processed. Feeds your churn-rate metric on the Performance Panel.

Synced from Refunds_Churn sheet

All time

Refunds (this period) —
Cash Refunded —
Total Refunds (all time) —
Churn Rate —
Refund Log
0 entries
Customer Email Product Date Sold Date Refunded Cash Refunded Month Source Reason
No refunds logged yet. When Raffiti approves a verification with refunds, they'll appear here.

Invoices

Live from Stripe · pay by card, ACH, or Link · invoices are due by the 7th of each month.

Current invoice
$ —
Loading…

History

— invoices
InvoicePeriodAmountStatusDueAction
Loading invoices from Stripe…

Goals

Inspired by the 6-Month Challenge layout
90 Day$ —
18%
$ — collected toward 90-day target
6 Month$ —
9%
$ — collected toward 6-month target
12 Month$ —
4%
$ — collected toward 12-month target

Numbers pull live from Performance Panel once it's wired up. We'll mirror the trading-journal "6-Month Challenge" visual treatment.

Internal Leads

Send Cipher a lead and we'll route it straight to your Sales Lever sales team. Live status as the team works it.

Source of truth

Client Assets

Every document, link, and file we use to serve this client — organized so Cipher and your team can find it instantly.

Cipher · always on

Alerts

Every signal that needs your attention — in one feed. Cipher watches, files, and pings so nothing slips.

Live
Open alerts 0
Needing action 0
Cleared today 0